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JOIN the WHO Global Campaign to Combat Ageism

GPNYC Board

The World Health Organization (WHO) has invited GPNYC to participate in a groundbreaking initiative to address ageism at a global level. This collaboration aligns with our mission to combat ageism and achieve social justice through intergenerational collaboration and activism.


Together with WHO, we will work to raise awareness, advocate for policy change, and empower individuals of all ages to challenge ageist attitudes and structures. This initiative builds on WHO’s global campaign to combat ageism and reinforces the urgency of dismantling stereotypes that limit opportunities and respect for older adults.


Please join the WHO webinar to help in launching the new WHO Ageism Scale.


This first-of-its-kind tool is a set of cross-culturally tested, validated, and reliable metrics designed to monitor ageism levels worldwide. The tool also illuminates the drivers and consequences of ageism and evaluates the impact of interventions aimed at reducing it.


Date: 28 April 2025 (Monday)

Time: 14:30–15:45 CET – check your time zone here

Format: Webinar (Zoom) – flyer attached

In this webinar, you will:

 

  • Understand why a new tool to measure ageism is needed

  • Receive an overview of the new WHO Ageism Scale and how it was developed

  • Learn how to access the WHO Ageism Scale and related resources

  • Hear case studies and lived experiences on how the WHO Ageism Scale was implemented in diverse countries

  • Get guidance on how you can use the WHO Ageism Scale in your own work

  • Participate in an interactive Q&A session with WHO representatives and lead researchers


This webinar is for:

 

  • Researchers, academics, and statisticians working in ageing, equity, human rights, or other related fields

  • Policy makers and government officials

  • Civil society organizations

  • Health and care professionals

  • Anyone who is interested in addressing ageism and creating #AWorld4AllAges


This webinar will take place in English. The WHO Ageism Scale will be available in all UN languages (Arabic, Chinese, English, French, Russian, and Spanish). 


Please share this invitation and the attached dissemination materials with your colleagues and networks who may be interested. 


Together, we can turn awareness into action and create #AWorld4AllAges!

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